Chief Executive Officer Ahold Delhaize USA; Member Management Board and Executive Committee
JJ Fleeman was appointed as Chief Executive Officer of Ahold Delhaize USA and a member of the Ahold Delhaize Management Board on April 12, 2023.
JJ Fleeman has served in a diverse array of roles in strategy, retail operations, marketing and merchandising throughout his more than 30 years in grocery retail in Ahold Delhaize companies.
Most recently, JJ was President of Peapod Digital Labs, which he led since its inception in 2018. In that role, he served as the Chief Digital and Commercial Officer, responsible for the digital and commercial strategy for Ahold Delhaize USA companies. He led the creation of a proprietary e-commerce platform, along with digital and loyalty strategies focused on growing customer relationships.
Before leading Peapod Digital Labs, JJ has served in a wide range of leadership roles for the companies of Ahold Delhaize USA and its predecessor organizations. Most notably, he served as the Chief Strategy Officer, responsible for forming the overall strategy for the U.S. businesses, as well as has a wide range of experience leading all aspects of retail from merchandising, store operations, digital, loyalty, marketing, business development and store portfolios. He also served as the Global Integration and Program Leader as part of the merger that formed Ahold Delhaize.