Zaandam, the Netherlands, March 7, 2023 – Ahold Delhaize's Belgian brand Delhaize announced today that it has the intention to transform all 128 of its integrated supermarkets in Belgium into independently operated Delhaize stores to strengthen its position in the competitive Belgian retail market.
Delhaize has been one of Belgium’s favourite retail brands for over 155 years: 4 out of 5 Belgian consumers shop at Delhaize. Delhaize is the leader for fresh, healthy, quality food with an emphasis on sustainability. The company has a large network of 764 locations in Belgium and is a pioneer in terms of digitalisation, in particular with its SuperPlus digital customer loyalty program.
Currently there are already 636 independent affiliated Delhaize stores under the AD Delhaize, Proxy Delhaize and Shop & Go brand names. With the proposed change, all Delhaize stores will be brought in line under one model, which in turn will stimulate investment in a sustainable future for Delhaize. Thanks to their strong local presence and flexible business hours, affiliated stores can quickly and successfully adapt to ever-evolving consumer needs and the market in general. The adapted model also presents local entrepreneurs with a unique opportunity to join Delhaize and develop the brand’s future, together with our experienced, skilled supermarket employees.
Delhaize has a strong, unique position on the Belgian retail market and its intention is to continue developing it. Delhaize will continue to invest in centrally in areas such as logistics, sourcing and marketing to provide optimum services to its network of stores.
Wouter Kolk, CEO Ahold Delhaize Europe & Indonesia: “Ahold Delhaize supports the intention to transform to one operating model announced today by the Delhaize management team. Delhaize plays an important role within our family of brands in Europe and the intention communicated today is aimed at strengthening Delhaize. By having the 128 local stores operated by local entrepreneurs in the future, they will have a better opportunity to respond to local conditions.”
This announcement does not apply to the locations in the Grand-Duchy of Luxembourg.
Delhaize's press release can be found here.
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